Buy-to-let Landlords

First impressions count

August 1, 2022
Information published was correct at the time of writing

How to attract the most desirable tenants

WHEN IT COMES to renting a property, there are certain things that tenants will always look for. As the rental market continues to grow in the UK, landlords are now facing increasing amounts of competition as they try to rent out their properties in a saturated market.

To take advantage of the financial opportunities that the renting generation brings, landlords are now realising the importance of marketing their rental properties in the right way to attract the most desirable tenants.

You need to consider what type of tenant you want to attract and go a little bit further to make the right impression. Whilst priorities might change dependant on whether you’re renting to long or short term tenants, these are some important factors that tenants consider when searching for rental properties.

It’s one of the most important things for any tenant. After all, nobody wants to live in an inconvenient or dangerous neighbourhood. If you’re looking to start or add to your existing property portfolio, ask yourself whether you’d be happy to live in your rental property? Don’t forget tenants will be looking for a property that is conveniently located near amenities like shops, gyms, restaurants and public transport.

Commuter-belt locations tend to attract professional tenants and they could be put off if they need to travel for hours throughout their week just to go to work, keep fit and stock up on groceries. For drivers, having a parking space may be important. Giving tenants access to a parking space or garage will be a bonus.

Make sure your property is in good condition. This means repairing any damage and keeping the property clean and tidy. Tenants will be put off by a property that is in disrepair or dirty. This may seem like an obvious one, but making sure your property is clean and well-maintained will go a long way in making it more appealing to tenants. If there is any damage in your property, make sure to repair it before putting it on the market.

A fresh coat of paint can do wonders for making a property more inviting. Choose neutral colours that will appeal to a wide range of tenants. If your property is starting to look dated, consider updating some of the fixtures and fittings. This could include things like replacing old light fixtures or installing new appliances. Staging your property can make it more appealing to potential tenants. This involves arranging furniture in a way that makes the space seem more inviting and welcoming.

Many tenants enjoy having their own outdoor space, whether that be a garden, patio or balcony. Updating and improving this space can attract more prospective tenants. This shows tenants that the landlord cares about the property and is willing to make changes. A low-maintenance garden can be achieved by having minimal plants and grass, and instead opting for hardscaping features such as concrete or stone paving.

If you do choose plants make sure they are easy to care for and don’t require regular pruning or watering. Also, use hardwearing materials such as decking or paving for your patio or path. And, consider using artificial grass which requires no mowing and very little watering. By following these tips, you can create a low-maintenance garden that will be attractive to potential tenants and save you time and money in the long run.

Most people need a certain amount of space to feel comfortable, so make sure the property has ample storage. Tenants appreciate being able to have a place to put their belongings and not having to live in a cluttered or cramped space. There are a few different ways you can provide storage space in your property. One option is to install shelves or cupboards in unused corners or spaces.

Another possibility is to create a loft or basement area that can be used for storage. Whatever solution you choose, make sure it is safe and secure so that tenants can feel confident their belongings are well protected. Providing adequate storage space can be a great way to make your property more appealing to potential tenants.

Some landlords are reluctant to allow pets in their properties for fear of damage or mess. However, by allowing pets, you can open up your property to a whole new group of potential tenants. Just be sure to put some basic rules in place, such as no dogs on the furniture, and be clear about any additional deposits that may be required.

Make your property pet-safe. By taking some simple steps, you can help ensure that your property is pet-friendly and welcoming to all. This could include things like checking for exposed electrical wires, poisonous plants or small spaces where a pet could get stuck. By taking some simple precautions, you can help make your property safe for both tenants and their pets.

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